Tag Archives: Marketing

The best shipping notice I ever received


Ah, Greeks. I’ve fond memories of Greek parties back at University. But I’ve never experienced the power of the greek shipping notices! Just read:

Ciao amico,
thanks for buying my game, I will dispatch it today or tomorrow and it will take about a week to get there due to the fucking greek post office!
Take care and thanks again!
Oreste

His real name is Orestis, but I guess he tried to be a little more italian-friendly (his name in the signature was translated, just like the salutations) because of my shipping address.

I guess that a skilled marketeer could sell these GTAesque shipping notices as a clever value-added services!

Stephen Totilo bashed for nonsense article


Well, it seems like the MTV latest marketing gaming effort is not going too well, mostly because the people who should blog about it to keep it fresh constantly piss off the audience with nonsense (hell, it may also be a lot worse than Massively!).

The last one is a “poll” made out from site comments (so it’s not a poll, but just ordinary bullshit collection). It only has 54 answers and tries to draw “conclusions” about the game community choices of PS3 and X360 owners (a more than 20M userbase), no demographics, no proof of ownership, no structured questions, no prior research. Nothing.

Best poll ever, especially for the irate slew of comments it caused. I guess people can be fanboy only so much. Well, at least for the page views and the blogger’s paycheck it was a success.

Ah! The beauty of “independent” information and attention whoring!.

I should’ve taken this way two years ago when we hired a specialist to poll Italians about advergames and spent about six months in the process of drawing a plausible sketch of people habits!

EVE continues pointless hyping


CCP is convinced that they can run EVE for half a century. While it’s teoretically possible, we must admit that the strategy of “building on top of it”, as Reynir Hadarson said, it’s a bit streteched up, because software become obsolete and sources become an unmanageable tangle if you just “build on top of it”. Most decade old MMOG out there are managed by battle-scarred skilled professionals (not just once UO playerkillers become self-made programmers who state the impossible :P) and are almost all ended in a state where it’s safer to touch the code as less as possible. If not for code quality it’s because in a decade the team has shuffled so many times that some part of the sources don’t have a direct maintainer anymore and knowledge is becoming fuzzy.

I would’ve been more positive about the statement of CCP if they didn’t managed to break every single release date they announced, in some cases with delays that spanned multiple years (if that’s not navigating on sight and improvising development). Come on I’m still waiting for the full Revelation feature set deployed as initially announced, hyped and broken almost 2 years ago! 😛

In addition, EVE is not so rose colored when it comes to gameplay, no mattes how CCP and the superficial reviewers who spent a couple of days in the game may describe the state of things: the combat system has been radically revised at least 5 times, the economy needs huge manual supervision and the introduction of more costly products to keep inflation stable and the radical (not to mention biased) PVP view of the game is becoming more and more grim for people that aim to have a social life. Research and development often is a joke since new items are allocated manually and you may wait for months before you’re granted a chance to get a breakthrought. As said before, PVP is so masterfully balanced towards big, pointless fleet battles that bounty hunting was made completely useless since the changes of two years ago (made to promote what they call “factional warfare”, a feature that still today exists only on the designers heads but that broke a lot of more player-friendly features) and the only role for mercenary and rogue fleets is to increase the ship numbers in battle to statistically drop the employing corp losses. In other hand, if you plan to have small battles for money, just farm 100K NPCs every minute in a cheap battleship instead of spending days to catch that 5M bounty around the galaxy.

If EVE won’t manage to make fleet combat interesting (at the moment, unless you have personally offended someone, in a 100 vs 100 battle, the fact you will come alive or dead is a matter of pure luck due to lag and the shortcoming of the interface), create better ways to manage territorial control (granting a patrol made of real people up 24/7 feels like a job to me) and keep griefers away from newbie corporations, the game may stop way before its first decade: its player count is not so stellar and the number of people who run away scared from the game (and the community) unfriendliness is worrying. Accounts are counted by the millions but the active ones are by the tens of thousands (and a good portion of them are alts purchased with a discont!).

Remember, these critics doesn’t come from a green-horned gamer but from a veteran with more of 30M (almost 40 to be precise) of skillpoints behind his back, months of services in 0.0 under several major alliances and more bounties collected than anyone can imagine. I (as many other disgruntled veterans) feel a bit silly that people we pay for a service carry on tasks and development in such a chaotic way, just like they’re still working on guild tasks in their basement and still manage to be so bluntly full of nonsense when it comes to take responsibility.

What EVE needs is a professional vision and direction, the ability to grant a baseline of experience that won’t require to sell your soul to the game itself or relearn the game completely every six months. It needs a manual that isn’t years behind development and a and designer who didn’t focus only on what a minority of the playerbase wants because is that minority of hardcore gamers and the way the game is built around them that are scaring new players away!

The idea of a free, completely player driven PVP is so ’90ish, it’s not completely bad but steps has to be taken to grant new players the time and peace needed to adjust to such a complex game. What they have today is constant griefing, mugging and menaces until they join one of the bigger corporations, because the game, in the last two years, only fullfilled the demands and expectations of a fistfull of CEOs, who practically control almost all the EVE active userbase and are the finances that back up the game.

The EA vs Fox querelle


Lesson learned: instead of a “comes with virtual sex” viral launch campaign, next time it’s better to talk about the game, even if it’s not so innovative and has a patchy AI.

No, I’m not against Mass Effect or supporting Fox, I’m against stupid marketing decisions that put a bad light against people who play and make games.