DRM is made to sell mediocre products?

Adam Swiderski wrote on his A History of Copy Protection on Next Generation:

And then, there’s the interesting case of Stardock, makers of strategy titles Galactic Civilizations II and Sins of a Solar Empire. Stardock has taken the bold stance that it does not plan to take any steps beyond the use of a unique serial number to copy-protect its products, a decision that has endeared it to fans but that famously led a StarForce forum moderator’s posting of a link to a site where an illegal copy of Galactic Civilizations II could be easily downloaded. The game has sold well despite its lack of defense against piracy, but one has to wonder whether such a strategy would work for a larger publisher producing more mainstream titles.

His article is a balanced analysis about how many nuisances copy protection introduced to legitimate users, so I don’t get this paragraph. Copy protection is supposed to help products that don’t have a well perceived niche and adoption by the mainstream so that, on the first opportunity, people prefer to steal them instead of buying them?

If that product would be something non-digital, like a teathaer play, a musical or even a beer, do you really think it will get produced in the first place? I think not. Most of the so-called piracy phenomenon is a mix of majors willing to shift the market on consoles (more profit due to higher prices and first party founding), the inability to innovate and the skewed perception (dropped by the whole entertainment market almost 5 years ago) that there’s a so called mass market for digital entertainment (niches are more resilient and profitable because you have to fill up specific demands instead half-backed of generic needs, that’s why TV series proliferate and movies on TVs don’t fare too well anymore).

You can only spoon-fed the masses so much before them will start to do something else, like renting a €1 serie episode on your gaming platform of choice, instead of playing the same old, pricey rehash of a game that will cost up to 70 times more and won’t scale proportionately in terms of “user time”.